Privacy Policy

At APR we are committed to safeguarding and preserving the privacy of our visitors.

This Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site, and how we use cookies on this website.

We update this Policy from time to time so please do review this Policy regularly.

Information that We Collect

In running and maintaining our website we may collect and process personal data about you.  The types of data that we process include the following:

• Information about your use of our website including details of your visits such as pages viewed and the resources that you access. Such information includes traffic data, location data and other communication data.
• Information provided voluntarily by you, for example when you register for information.
• Information that you provide when you communicate with us through our website or by any other means.

Use of Cookies

Cookies provide information regarding the computer used by a visitor. We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website.

We may gather information about your general internet use by using the cookie. Where used, these cookies are downloaded to your computer and stored on the computer’s hard drive. Such information will not identify you personally; it is statistical data which does not identify any personal details whatsoever.

Our advertisers may also use cookies, over which we have no control. Such cookies (if used) would be downloaded once you click on advertisements on our website.

You can adjust the settings on your computer to decline any cookies if you wish. This can be done within the “settings” section of your computer. For further information see our Cookie Policy.

Use of Your Information

We need to process your personal data to provide our services to you and to help us improve your experience of using our website.

In addition to this we may use the information for one or more of the following purposes:

• To provide information to you that you request from us relating to our services.
• To provide information to you relating to other products or services that may be of interest to you. Such additional information will only be provided where you have consented to receive such information.
• To inform you of any changes to our website or services.

If you have previously made use of services from us we may provide you with details of similar services, or other goods and services, that you may be interested in.

We will never give your details to third parties to use your data to enable them to provide you with information regarding unrelated goods or services.

Our Lawful Basis for Processing Your Data

We are required to have a legal ground (called a lawful basis) to legitimise the processing of your data.  The relevant lawful basis is because processing is in our legitimate interests.

Where we rely on legitimate interests as a reason for processing data, we are required to consider whether or not those interests are overridden by your rights and freedoms and will have concluded they are not.

Disclosing Your Information

We will share your personal data, where appropriate, internally and with organisations including the following:

• IT service providers.
• If we merge with or are acquired by another business or company in the future, or are in meaningful discussions about such a possibility, we may share your personal data with the (prospective) new owners of the business.
• Competent authorities - i.e. tribunals, courts, police forces, and regulators.
• Any third party if required by any regulatory or legal authority.

In some instances we outsource the processing of your information to a third party service provider.  An example of this is where we use an IT service provider.  Where this happens we oblige them to protect your information with appropriate security measures and prohibit them from using your information for their own purposes.  They may only disclose your information to others if they have our prior written consent and ensure the other party also protects your data using similar measures.

We reserve the right to disclose any information we have concerning you if we are compelled to do so by a court of law or requested to do so by a governmental entity or if we determine it is necessary or desirable to comply with the law or to protect or defend our rights.

Transferring Your Data Across Borders

We avoid transferring your personal data to countries outside the European Economic Area (EEA) wherever possible.  Where it is not possible to avoid transferring, we will only do so where it is compliant with data protection legislation and the means of transfer provides adequate safeguards in relation to your data, for example:

• By way of a data transfer agreement incorporating the current standard contractual clauses adopted by the European Commission for the transfer of personal data to processors in jurisdictions without adequate data protection laws; or
• By signing up to the EU-U.S. Privacy Shield Framework for the transfer of personal data from entities in the EU to entities in the United States of America or any equivalent agreement in respect of other jurisdictions; or
• Transferring your data to a country where there has been a finding of adequacy by the European Commission in respect of that country's levels of data protection via its legislation.

In operating our website, it may become necessary to transfer data that we collect from you to locations outside of the EEA for processing and storing.  By providing your personal data to us, you agree to this transfer, storing and processing.  We do our utmost to ensure that all reasonable steps are taken to make sure that your data is stored securely.

Third Party Links

On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Retaining Your Data

We will retain your personal data in accordance with our internal data retention policy which sets out the time period for which different categories of data are kept.  We determine the length of time we keep data for based on the minimum retention periods required by law or regulation.  We will only keep your personal data after this period if there is a legitimate business reason to do so.

We will delete your personal data when it is no longer required for these purposes.  If there is any data that we are unable, for technical reasons, to delete entirely from our systems, we will put in place appropriate measures to avoid further processing or use of your personal data.

How Do We Safeguard Your Data

We are committed to taking reasonable and appropriate steps to protect the personal data that we hold from misuse, loss, or unauthorised access.  We do this by having in place a range of appropriate technical and organisational measures.  These include measures to deal with any suspected data breach.

Unfortunately, the sending of information via the internet is not totally secure and on occasion such information can be intercepted.  We therefore cannot guarantee the security of data that you choose to send us through this website and sending such information is entirely at your own risk.

Your Rights

Under data protection legislation, you have the right to:

• Request that we provide you with a copy of the personal data we hold about you.
• Request us to correct any information we hold about you that is incorrect or out of date.
• In certain circumstances request that we restrict the processing of your personal data.
• Object to processing of personal data that is likely to cause, or is causing, damage or distress.
• Request us to erase your personal data, where we no longer have a lawful basis or valid business reason for holding it.
• Object to decisions being taken by automated means.
• Withdraw your consent where we have obtained your consent to process personal data.
• Request that we send all or some of the personal data we hold about you to another organisation.

We will honour such requests, withdrawals or objections in line with the applicable data protection rules.  We will usually, in response to a request, ask you to prove your identity and provide information that helps us to understand your request better.  If we do not comply with your request, we will explain why.

You also you have the right to lodge a complaint with a supervisory authority.  Details of your local supervisory authority are as follows: The Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, telephone 0303 123 1113.

You have the right to opt out of our marketing activity at any time using our contact details below.

Contacting Us

Please do not hesitate to contact us regarding any matter relating to this Privacy and Cookies Policy via email at privacy@aprllp.com or by phone on 01235 821 160.