Welcome to APR
Founded in 2006, APR provide actuarial consulting and secondment services to over 45 life and general insurers, as well as other financial sector clients, across the UK, Ireland and mainland Europe.
We help relieve the pressures faced by our clients, delivering quality, innovative and trusted solutions across a wide range of propositions and practice areas.
On the 1st of August 2026, APR proudly became part of the XPS Group. XPS Insurance Consulting brings together specialist strategic advisory expertise, deep domain knowledge and high calibre actuarial talent, coupled with technology-enabled delivery, to support the insurance sector.
We serve Life & Annuity insurers and General Insurance across the UK and Ireland, combining XPS’s advisory capability with APR’s deep actuarial domain knowledge, high calibre talent base and market-leading graduate academy.
Our 45+ insurer and financial sector client relationships, 70+ client facing staff and growing analytics capability position us as a trusted, independent and outcomes-led partner, from strategic advice to delivery support.




